Introducing Oh...My!

What's in a name? We were wondering how hot new girlswear label Oh...My! got its moniker - until we saw these shots of its stunning A/W14 collection, and were a little lost for words ourselves! 

The all-new Bubble brand specialises in high-quality occassionwear for 5 - 11 year olds; think unique garments that are as practical and wearable as they are elegant. 

Its first collection features jewelled tones, high-end fabrics and statement prints - like this oh-so-chic metallic motif. 

Designer Anna Davies has also created a more playful capsule collection, comprising full-skirted dresses and peplum tops. 

We're head over heels - how about you?

Catch Oh...My! at Bubble London in February...