The Bubble brand has collaborated with Woolmark, combining muslin and merino wool to create a range of uniquely soft and breathable products.
Aden + anais' founder, Raegan Moya-Jones, flew in for the launch, which took place at the Vinyl Factory, Soho.
It was the perfect setting for the label's ground-breaking merino muslin blankets, swaddles and sleeping bags.
Available in a range of hand-dyed ombre prints, they're fire-proof, shape-retaining, and - thanks to the wool fibres' natural protective layer - dirt resistant (good news for mums and dads everywhere!)
Woolmark's UK project manager explained that, after considering cashmere for the collaboration, they had settled on merino wool, as it's both luxuriously soft and durable enough to be thrown in the washing machine.
The range (including these Musy Mate Loveys) has already sold out in America - and we suspect it will prove a big hit here, too!
Catch aden + anais at Bubble London next February.