A total of 30 designers and luxury fashion labels have given a stylish makeover to Pudsey Bear.
Louis Vuitton, Paul Smith, Balenciaga, Burberry, Versace and Gucci have all contributed to the project, which will see all 30 one-off ‘designer bears’ auctioned in November.
The collection will be on show from 24 October - 14 November at both the London and Manchester Selfridges stores before moving on to Christies Auction House.
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